"You’re My Own Personal Brand Of Heroin."
This personal yearning should sound familiar to Twilight fans. In the story, Edward Cullen is famously torn between loving Bella and killing her. He says she's his own personal brand of heroin. That's a lot how fans of the series feel about Edward Cullen or Jacob Black — they match their own personal love map.
Taylor Lautner New Moon
When women recognize traits in a person (or fictional characters, as it were) that they'd want in their own mates, Fisher says the reward system in their brains become active. The brain sprays positive signals and natural drugs, specifically the pleasant-feeling dopamine, all over the place. Physiologically speaking, Fisher said in a TED speech, this is the same spot in the brain that "becomes active also when you feel the rush of cocaine."
Edward Cullen is literally causing a feel-good drug reaction in women's heads.
The owner of fan-site Cullen Boys Anonymous, Kim Clarkson, says visitors to her site joke about this all the time asking, "What did Stephenie Meyer put in these books?"
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